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Attention Authors and Future Authors
(regardless of the method by which you're published)
As you already know, or will soon learn, the marketing of your book(s) is largely up to you. Publishing houses don't do much any more to market books. They are primarily in the book selection, production and bookstore distribution business.
Through a new, recently launched program, we are educating people who are already authors' assistants to add expertise in marketing books to the corporate incentives market to to their arsenal of services. So, in addition to helping you develop, publish and otherwise market your book(s), our graduates will be expert at:
 How the books-as-incentives market works
The many advantages to you of marketing to it
Exactly how to market to it, including all the tools to do so
How to help you market your other products and services - related to your book's topic (CDs, DVDs, training programs, coaching, consulting, training, speaking, etc.) - to corporate incentive buyers
(listing of graduates to come)
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