Terry Rob erts is the Founder of Multiple Streams Marketing, Inc. and the creator of IncentiveBooks.com. The company collaborates with a team of leading service providers and marketing partners to deliver its book marketing programs to authors and independent publishers.
Terry's expertise is in marketing, direct mail, and incentive programs. He has spent 30+ years in the advertising and marketing business, planning and implementing programs for over 250 companies as large as Procter & Gamble, Kimberly-Clark, Arm & Hammer and Nasdaq, and as small as mom & pop start-ups. During his tenure as supervisor of one of his client's advertising programs, the client grew from $3 million in annual sales to $75 million dollars, leading to the acquisition of the client by a Fortune 100 company.
He has supervised the execution of 100's of direct marketing programs and put together dozens of incentive deals for his clients. His clients have enjoyed many million dollars worth of profits from those programs. Some of the programs have entailed:
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Promoting a book to human resource managers to be bundled with the author's in-house training program regarding more effective inter-personal communications
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Promoting a book about sales training to sales executives of large, international sales organizations to provide to their sales forces
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Offering books to customers as a thank you for subscribing to a Web site or taking a survey
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Giving books as gifts to employees to thank them for their past achievement and to inspire them to achieve future goals
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Bundling recipe books with packages of whole bean coffee to generate holiday sales in supermarkets
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Offering excerpts of a book as an e-mail series to build a prospect list
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Offering free magazine subscriptions as an extra incentive to become a paid member
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Creating countless programs involving what are called ad specialties – clocks, pens, mouse pads, coffee mugs, etc. with a company’s logo on them.
Through spending two years providing marketing services to a digital-publishing technology company, Terry had the opportunity to observe authors struggling with the absurdities of the traditional book distribution and marketing process.
Knowing there was a better way, it became his passion to turn authors onto the high-volume sales potential of the books-as-incentives marketplace.
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