First, some background: When corporate buyers buy books to use as in an incentive program, they often also purchase other products/services from the author that complement the topic of the book.

For example, if an author of a sales book is also a speaker, the buyer for a large corporation may want the author to speak about sales at their annual sales conference as well as give the author's book to everyone in their sales force.

Other products and services an author might offer that could interest a corporate buyer in addition to the author's book are:

So, based on popular request by our authors, a Premium Listing is an "upgrade" from your book's basic listing in our catalog. It adds an additional page - linked directly from your basic book listing - where you can market other products and services, related to your book's topic, to corporate buyers.

The central concept behind the Premium Listing is that any products or services included in that listing relate directly to the subject of the book from which it is linked. Remember, it's the buyer's interest in your book topic that brought them to your book listing and, subsequently, your Premium Listing. Relevance is king!

Because IB.com can't be an expert in the myriad of things an author might do, and because such services are often customized and negotiated, we don't broker these other services. We broker only quantity book sales.  However, we will work to facilitate the sale of your related products and services by suggesting combo book-services strategies to our corporate buyers who have expressed interest in your book.

Your book must first have a basic listing in our catalog before you can add a Premium LIsting. Only the author - the owner of these other products and services - can create a Premium Listing, not the publisher. Even if you are self-published, you are wearing your author's hat when it comes to a Premium Listing.

You create a Premium Listing after your book's basic listing is published to our live catalog by registering an IB account as an author, then logging in and clicking the "Create Premium Listing" link in the left-side navigation.