Book Customization with Your Brand and Marketing Content
We can customize a book in any number of ways, subject to the agreement of the publisher. Most publishers are very flexible in customizing a book, provided that it doesn't compromise the integrity of the book.
Customization might include, but is not limited to:
- Putting your organization's logo or text on the cover
- Inserting coupons, flyers, notices or other promotional content and relevant offers
- TIpping-in a card-stock page to maximize the exposure of your message (see Back-End Web Services below - a great combination with this idea)
- Inserting a message from your organization in the front matter of the book
- Adding a chapter or other content to the book
- Including strategically-placed references to your products or services at appropriate places in the book content
- Applying a sticker to the cover with your message
- Applying a band around the book with your message
- Special packaging to bundle the book with your product
Automated Book Fulfillment Program - Management of Your Incentive Program Made Easy
According to a 2005 survey of incentive buyers by Incentive Federation Inc., gift certificate programs are the number one incentive choice of organizations, in large part because of the ease of administration. With a gift certificate program, the organization avoids having to plan and manage ways to warehouse the product, process orders for their incentive recipients and do drop-shipping.
We introduced our automated fulfillment program to offer incentive program managers the same ease of administration as gift certificate programs with the benefits of offering specific books selected to match the themes of their incentive programs and target audience(s). All you have to do is provide us the e-mail addresses of your incentive recipients, and we take care of the rest. We:
- Warehouse your books
- Provide a dedicated Web order page for your program where recipients order their books
- Process each order
- Package and drop-ship your books to the individual recipients with any marketing materials that you may want to include
We can set-up your ordering program on any revenue basis you wish:
- As a completely free gift - including the book, shipping and handling
- As a free book - but your recipients pay for shipping and handling
- As a partial self-liquidator - your recipients pay some percentage of the book, shipping and handling costs
- As a total self-liquidator - your recipients pay the entire book, shipping and handling costs: they still get a deal because they're getting the book at a significant
discount off the cover price!
It's all designed to make your life easier and your organization look like a hero.
Book Pre-Testing Program
What if you find more than one book that you think could be a fabulous incentive for your organization, but don't know which one would be the most compelling to your audience?
Our book pre-testing program is the answer. We can help you set up a split test in which you test multiple books to determine which one delivers the best return-on-investment. We'll use print-on-demand to produce and ship only the number of books you need to fulfill orders. Once you're satisfied with which book you want to go forward with, we can continue that book on a print-on-demand basis or print a pre-determined quanitity of books via offset press for a lower unit cost.
Let's say you want to use a book as your incentive, but the number of books you might need to meet your program's results is difficult to estimate. The answer is to have us set up your program on a print-on-demand basis and produce and drop-ship books as you award them. Other than a minimum order amount to make it worth our while to set up the program, you don't have to guess how many books you will need. You just pay as you go, so you completely eliminate unused book inventory risk!
At any point that you're confident that a given quantity of books will be needed, you can have us switch the program over to printing books on an offset press to reduce the unit cost of the books.
Heads you win. Tails you win.
Back-End Web Services to Enhance Your Incentive Program ROI
One of the most powerful ways to enhance the return-on-investment of a book incentive is the ability to insert Web page references in the book that go to relevant content by your organization. Think of the possibilities:
- You reference your Web store address where you sell products/services that are relevant to the topic of the book and therefore your audience's interests
- You not only earn a return on your initial incentive program, but can generate additional back-end revenue
- You reference your customer services where you can answer questions about your company and its offerings
- You reference your Web community application where you can engage the audience more deeply and build a relationship with your organization
- You create a collaboration service where readers can connect with and help each other regarding the topic of the book; your representative participates in order to promote your organization's interests and to mine the particiipants' content for new product and service ideas
The possibilities are limited only by your creativity. We'll provide the idea-starters and execution suggestions.
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