Benefits of Books as Incentives
Benefits of Working with IncentiveBooks.com

The Benefits of Books as Incentives

First, books serve as effective motivators because most people have a thirst for knowledge and wisdom. Therefore, books have higher perceived value than most logo-imprinted products - things like notepads, paper weights, mouse pads, etc.

A book, especially a non-fiction book, allows an organization to demonstrate a desire to help the recipient because it provides useful information. That reflects positively on the organization in a world where people have become pretty cynical (at least about for-profit companies).

Secondly, books are customizable. That may be a sticker on the cover, a special offer loosely inserted, or a paper band around the book with a special message. We believe that one of the most exciting benefits is the ability to include marketing content in the book, especially the addresses of Web pages where you can create additional revenue streams, build community and relationship, provide customer service, or mine the audience for intelligence about new products and services.

Books aren't thrown away. They have a lasting presence, which means they provide your organization brand visibility over a period of time.

Each book is unique. Organizations like things that differentiate them from their competitors...things that tie into their brand image and the values they want to convey.

Books are relatively easy and cheap to ship because they're small and lightweight. That saves the organization money over a lot of other options.

Lastly, books are relatively easy to bundle with other products to increase sales conversion.

The Benefits of Working with Incentive Books

By consolidating independent publishers into a single source for incentive buyers, we make many more yet-to-be-discovered, high-quality niche books available to you that are ideal for incentive programs. Niche books that people don't see on every airport bookstore shelf become the "little gems that you're first to introduce your audience to."

We make it easy and painless for you to put together a successful incentive program Unlike the typical independent publisher, we understand incentives, marketing, your goals, your processes. We understand the importance of protecting your brand equity.

Because we represent volume sales to publishers, we can negotiate attractive quantity discounts on your behalf.

We help you plan and implement customization of the book you choose.

We project manage the product and delivery process so you don't have to - you can remain focused on your core business.

We offer a number of optional services that can enhance your program's ROI and ease of program management.