Here are just some of the many ways that a book can be incorporated into your marketing or human resources programs:

• Offer it as an incentive for:
  • Participating in an opening, celebration, trade show or any other event
  • Registering or opting-in to an offer (prospect list-building)
  • Becoming or remaining a customer
  • Store traffic building
  • Taking a survey on customer satisfaction or to gain marketing intelligence
  • New product trial
  • Becoming a member
  • Ordering a subscription
  • Frequent buyer programs
  • Entering a competition
  • Completing an application
  • Referrals
  • Fundraising
  • Receiving a product demonstration
  • Ordering product by a certain deadline
  • Ordering a certain number of units or dollar volume
  • Making a sales appointment
  • Requesting a product sample
  • Recruiting customers or members
  • Entering a contest or sweepstakes (or as prizes for same)
  • To reinforce any step in your customer acquisition programs
  • Make it a part of your customer loyalty program
  • Thank long-term employees
  • A program that promotes a given perspective or values
  • Incorporate it into employee or customer education or training
  • Thank loyal customers
  • Thank best customers
• Sell it to existing and potential customers as a break-even or profit-making premium
• Add it to your company or club store or catalog
• Bundle it (either for free or at a discounted price) with a current product or service to:
  • Improve the lead-to-sales conversion rate
  • Increase the average sale amount on sales
  • Increase the gross margin on sales
  • Enhance repeat sales