Benefits of Using Books through Incentive Books to Sweeten Incentive Programs

1. With books, your clients never have to worry about sizes, colors, models, warranties, breakage or return issues.

2. Books are customizable. That may be a sticker on the cover, a special offer loosely inserted, or a paper band around the book with a special message. We believe that one of the most exciting benefits is the ability to include marketing content in the book, especially the addresses of Web pages where you can create additional revenue streams, build community and relationship, provide customer service, or mine the audience for intelligence about new products and services.

3. Books, in general, have a much higher perceived value compared to most brandable incentive merchandise.
   

4. Books aren't thrown away. They have a lasting presence, which means they provide your clients brand visibility over a period of time.

5. Books, especially non-fiction books, allow your clients to demonstrate a desire to help their incentive recipients because they provide useful information. That reflects positively on the client in a world where people have become pretty cynical about for-profit companies at least.

6. Each book is unique. Organizations like things that differentiate them from their competitors...things that tie into their brand image and the values they want to convey.

7. Books are relatively easy and cheap to ship because they're small and lightweight. That saves your clients money over a lot of other options.

8. Books are relatively easy to bundle with other products to increase sales conversion.

9. Incentive Books offers a variety of optional services that improve the ROI or ease of administration of any incentive program. Please check out....

Book Customization with Your Brand and Marketing Content 
Automated Book Fulfillment Program 
Book Pre-Testing Program 
Book Inventory Risk Elimination Program 
Back-end Web Services to Enhance Your Incentive Program ROI