How it Works for Incentive Suppliers
If your firm sells to the incentives marketplace – whether it’s travel, a gift card, or merchandise – you can sweeten the appeal of your incentive to buyers by offering the option of bundling a book with your offer. There are great books available to complement virtually any incentive.
To illustrate:
With travel to Brazil: a beautiful pictorial book about Brazil would be ideal
With a gift card: how about a broad-interest book as an incentive to
purchase a higher-value gift card?
With merchandise:
A BBQ cookbook to go with a BBQ incentive
A make-over book to go with a jewelry incentive
A golf instruction book to go with a golf equipment or travel incentive
The best part is, neither you nor customers has to inventory books, ship books or keep track of books. We'll set it up so all your customers have to do is provide us the name and e-mail addresses of their incentive recipients. We'll drop ship the books to each person.
You or your customers don't even have to know how many books you'll need in advance. We can set it up on a print-on-demand basis so you (or your customer) pays only for the actual number of books used. There's no book inventory risk!
Contact us and let's create the perfect book sweetener program for your incentive(s).
How It Works for Independent Incentive and Premium Sales Reps
Rather than suggesting that you try to sell your clients on using a book as an incentive vs. any other incentive, we suggest that you offer your clients the option of sweetening the attractiveness of whatever incentive offer they're interested in by bundling a complementary book with that offer. (Please see some examples above under the Incentive Supplier section.)
Providing a book with an incentive to help recipients make the most of that incentive is far more compellling - which can dramatically increase the ROI of the program.
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Obstacle
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The Incentive Books Solution
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Publishers aren’t familiar with the incentives market.
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We understand both the world of books and the world of incentives. We can help you look like a hero to your clients.
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Most publishers don’t have a diverse enough list of books to meet the needs of your diverse clients and their target audiences.
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By consolidating many publishers into a single source – as sell as sourcing any other book we may not already have in our catalog – we make it practical for you to represent books. Just tell us what you need and we’ll do our best to make it happen.
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